Shopify offers a fantastic website-design tool. Drag and drop the elements to create a structure and URL. Many beginners forget to create a mobile-friendly version of their website, along with the desktop one. This is important. Adobe’s State of Content Report 2015 shows that eight out of ten people will not continue browsing your website if the site doesn’t display properly on their mobile device. This is 80% traffic that was lost because of a single mistake.
Shopify can make adjustments to your site so that it looks good on mobile. Do not stop here, check the performance of the site on all the devices you use. You should implement the following best practices for mobile-first designs. Even if your intention is to use Shopify Lite as a boost to an existing site, you may want to consider using Shopify hosting. The site is incredibly fast, and it has a CDN. The CDN is an international network of servers that Ecommerce POS ensures the site loads at the same speed for customers in Japan as well as the US.
Shopify gives you a custom domain for free, but that’s not very useful. It’s a subdomain, and it looks like this: jeffstore.myshopify.com. It’s obvious that this is not the way to create a strong brand. All your SEO will be directed towards Shopify’s main domain.
Do not wait until your store grows before purchasing a domain name. Buy it today. You may be able to get a domain for as little as $20 per year. This money is worth a lot. Your brand can be built, you’ll have your own SEO, and you will still retain the authority that your domain provides.
Shopify’s number of plug-ins is its best feature. This website builder compares the platform highly on Apps and Community. Shopify is unique in that it offers so much customization.
Take advantage of it. Get yourself the HubSpot Shopify plug-in. You can automate your marketing, and it will take the monotony out of your day. You can, for example, have the plugin automatically send an email with a customized message exactly 10 minutes following a customer abandoning a cart. You can get your customers to return without having to lift a finger. It’s free, too.
Social login is another plugin that you will need. You can use Oxi Social Login or One-Click Social Login. They are the two best plugins on Shopify Store. It’s a feature that is simple and costs only a few dollars a month, but can mean a great deal to your business.
This allows seamless authentication prior to making an online purchase. It is important. People will abandon their carts if they have to fill in several fields. With these plugins, users can proceed with just one click. Product Reviews for Shopify is the last of your must-have plugins. This plugin allows customers to post reviews directly on their website. You may not realize how important this is for your shop.
Bright Local’s statistics reveal that 57% won’t consider any business with a rating below 4 stars, much less one without reviews. Reviews also allow your site to be rated highly by search engines. Shopify can do many things, but it cannot do all. The list does not include one of the key features which can make or break your business. It’s photography.
You can have the best website in the world, but without good photos, it will not be successful. It is particularly important when you are catering to an audience that wants to look their best. Niches like clothes, shoes, accessories, jewelry, etc. are completely photography-dependant. This is how one prominent Shopify shop handles its photography.